We've all been to IKEA: the hot dogs, the friendly signage, the unpronounceable names for each item. And of course, it's blue & yellow, blue & yellow, blue & yellow all the way - which is only right for a Swedish company (the Swedish flag is of course a yellow cross on a blue background). Being Swedish is a huge part of the company's profile.
But did you know that IKEA in Denmark isn't blue & yellow at all, but rather red & white? This is because the Danes (flag: white cross on a red background) hate the Swedes (age-old rivals across the Kattegat sea), and most of them wouldn't be seen dead in that modern-day temple to home furnishings if it were decked out in its national colours.
